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On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, meta tags, images, and internal links on a website to improve the overall relevance and authority of the site. This can also include the optimization of website design and user experience, as well as ensuring that the site is mobile-friendly and loads quickly. On-page SEO techniques are a critical component of overall search engine optimization (SEO) strategy and should be a constant focus for website owners and marketers.
Off-page SEO refers to the optimization of a website’s external links and external signals. The goal of off-page SEO is to improve a website’s search engine rankings by increasing the number and quality of external links pointing to the site. This can include link building, social media marketing, and other tactics that increase the visibility and reputation of a website.
Technical SEO refers to the optimization of a website’s underlying code and infrastructure to improve its visibility and ranking in search engine results pages (SERPs). This includes optimizing the website’s architecture, structure, and code to ensure that it is easily crawlable and indexable by search engines. Technical SEO also involves ensuring that the website is mobile-friendly, has a fast loading speed, and is free of any technical issues that could negatively affect its search engine rankings.